Once upon a time...
In the forgotten parts of Camp Lejeune, NC, a small group of Amtrackers would start one of the biggest movements in the Amphibious Assault community.
DIRTYTHREE
Our Story
DIRTYTHREE was founded in early 2025 at Camp Lejeune. It began as an informal archive created by a small group of Amtrackers to document shared experiences, equipment, and culture tied to amphibious and tracked-vehicle units.
What started as a way to preserve moments and history quickly gained traction. The content resonated beyond its original circle, spreading organically across the community and connecting people through a common lineage rooted in the LVT, AAV, and ACV platforms.
Over time, DIRTYTHREE evolved from an archive into a brand. A brand that represents a forgotten, but important community. It exists to reflect the reality of the work, the environment it comes from, and the people who carry that experience forward.
the future
What Next?
DIRTYTHREE is focused on controlled growth and long-term relevance. The priority is to continue building products and content that reflect the culture accurately, without dilution or excess.
Moving forward, the brand will expand its catalog with purpose-driven releases, deepen its archival work, and strengthen its role as a central point of reference for the amphibious and tracked-vehicle community. The goal is not scale for its own sake, but continuity. Preserving the culture while carrying it forward, deliberately.